About Us – shirayuki.ski
Welcome to shirayuki.ski, an exclusive collective of certified EU ski guides and ski instructors driven by a shared passion for deep powder, technical precision, and extraordinary mountain journeys.
shirayuki.ski is a proud member of the Monteluxe Collective. Named after the Japanese word for “white snow,” our brand was created to pursue the world’s finest powder and share those unforgettable lines with a dedicated circle of skiers under the trusted standard of our collective family.
For Skiers, By Skiers
We create exclusive ski trips built around a simple idea: it’s how we love to make ski trips ourselves.
We step away from large corporate tours and mass guiding to curate boutique journeys for passionate skiers. We run everything in small, exclusive groups—giving you the relaxed, authentic feel of traveling with a close-knit group of friends, backed by the expertise and peace of mind that comes from riding alongside fellow freeriders with years of high-level experience and elite training on the mountain.
Specialized Avalanche Safety & Freeride Expertise
- Certified EU Ski Guides & Instructors: Every professional in our collective holds top-tier European qualifications.
- Extensive Avalanche & Safety Training: Operating beyond marked pistes requires uncompromised precision. Our team has undergone rigorous, specialized training in snowpack analysis, avalanche risk management, terrain interpretation, and backcountry safety protocols.
- Intimate Group Sizes (Max 7): To ensure total safety in complex off-piste terrain, dynamic progression, and a personal connection, our groups are strictly limited to a maximum of 7 guests.
The Monteluxe Collective Family
As a proud member of the Monteluxe Collective, shirayuki.ski belongs to an elite umbrella of boutique mountain brands built on technical mastery, alpine safety, and an uncompromised standard of hospitality.
Rather than operating as a conventional ski school, the Monteluxe Collective functions as a close-knit network of certified specialists—from top-level ski guides and instructors to certified mountain bike leaders and sommelier hosts—dedicated to crafting bespoke outdoor adventures across Europe’s finest alpine regions and beyond.
Our Sister Brands
Dolomites on SKI
The Soul of the Dolomites
Born amidst the UNESCO-protected peaks of South Tyrol, Dolomites on SKI is the foundational heart of our collective. Specializing in highly tailored private ski instruction, technical coaching, and guided ski tours across the Dolomiti Superski carousel—including Val Gardena, Alta Badia, and the Sellaronda—it combines local alpine heritage with seamless concierge service.
FIL Alpin
Refine your skiing. Define your line.
Operating across Eastern Switzerland and GraubĂĽnden, FIL Alpin delivers premium ski instruction and guided tours in world-renowned destinations such as St. Moritz, Davos Klosters, Laax, Arosa Lenzerheide, and Andermatt. FIL Alpin matches guests with top-level partner instructors and guides who serve as technical coaches, mountain concierges, and local experts.
shirayuki.ski
The Pursuit of Deep Snow
Completing the collective’s winter vision, shirayuki.ski represents our international freeride and powder expedition brand. It brings together a select circle of guests and certified EU ski guides for intimate, small-group powder journeys—from hidden alpine powder stashes to the legendary, deep snows of Japan.