Privacy Policy – shirayuki.ski
Last Updated: August 10, 2026
Our Commitment to Your Privacy
Welcome to shirayuki.ski. This policy explains how we collect, use, and protect your personal data when you use our website, shirayuki.ski (the “Service”).
We are committed to protecting your privacy in full compliance with applicable data protection regulations, including the UK General Data Protection Regulation (UK GDPR / UK Data Protection Act 2018), the European Union General Data Protection Regulation (EU GDPR), and applicable United States state and federal privacy standards. For the purposes of data protection law, shirayuki.ski operates as the data controller.
What We Collect
Contact Details: Your name, email address, phone number, and primary contact information provided during inquiry or checkout.
Booking & Trip Details: Logistics information for your journey, such as preferred dates, group size, freeride skill level, and any special requirements.
Communications: Records of emails, messages, and inquiry form submissions exchanged with our team.
Technical Data: Basic website usage statistics, IP address, device metadata, and browser configuration collected via essential cookies to ensure web functionality and platform performance.
How We Use Your Data
We process your personal data for specific, legitimate operational purposes, including:
To Provide Our Service: To manage your bookings, confirm reservations, and communicate essential itinerary details. (Legal basis: Performance of a contract)
To Facilitate Your Trip: We share necessary booking details with the designated Trip Coordinator or local hosting partner responsible for coordinating your journey on the ground. (Legal basis: Performance of a contract)
Customer Support: To respond to questions, clarify trip specifics, and deliver concierge support. (Legal basis: Legitimate interest)
Platform Improvement: To evaluate website performance, technical stability, and user experience. (Legal basis: Legitimate interest)
Data Sharing & International Transfers
shirayuki.ski functions as a technology platform, booking agent, and trip organizer. To fulfill your journey, we must share relevant operational data with our field providers.
Sharing with Trip Coordinators: We share your name, contact phone number, emergency contacts, and relevant trip information with the designated Trip Coordinator or local logistical partners handling your expedition. We only share information strictly necessary to host and manage your trip safely and efficiently.
International Data Transfers: Because our trips operate in global freeride destinations, your data may be transferred to and processed in countries outside the UK, the European Economic Area (EEA), or the United States. We ensure all international data transfers comply with valid legal mechanisms, standard contractual clauses, and strict data security protocols.
We do not sell, rent, or trade your personal data with third parties for marketing purposes. Where consent has been explicitly granted, we may send you occasional updates regarding future expeditions.
Data Security & Retention
We employ technical and organizational security measures to protect your personal data against unauthorized access, loss, alteration, or disclosure.
We retain personal records only as long as necessary to fulfill the operational purposes for which it was collected, or as required to comply with legal, tax, and accounting standards.
Your Data Protection Rights
Under UK, EU, and US data protection frameworks, you hold specific rights regarding your personal information:
Right to Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You may request that we update or correct inaccurate or incomplete data.
Right to Erasure (“Right to be Forgotten”): You may request the deletion of your personal records, subject to certain legal retention exemptions.
Right to Restrict or Object: You may request that we restrict or cease processing your data under specific conditions.
To exercise any of these rights, please submit your request to: privacy@shirayuki.ski.
Cookies & Policy Updates
Our website uses essential functional cookies necessary for platform operation and user navigation.
We may revise this Privacy Policy periodically to reflect operational, legal, or regulatory updates. Any changes will be published directly on this page with an updated revision date.
Contact Us
Data Controller: shirayuki.ski
If you have any questions regarding this Privacy Policy or how your data is handled, please reach out to us at: privacy@shirayuki.ski